Posts Tagged ‘video game’
CDNs: Limelight now offers turnkey customizing and monetizing media delivery in a mobile world
July 29th, 2009 | 
Author: According to Nielsen(1), US consumers are watching more content per month than ever before, and viewing is wide spread across three screens: traditional television, Web browsers, and media-enabled mobile devices. As audiences continue to fragment across devices, publishers need a simple way to deliver content wherever those audiences go. LimelightREACH and LimelightADS solve this problem by using contextual awareness and an intelligent delivery platform to customize media assets on the fly. The technology delivers a high-quality playback experience for consumers and new targeted revenue opportunities for content publishers. This means publishers can create content once, yet distribute and monetize it across many networks and connected devices.
“Consumer viewing habits are evolving rapidly with the expectation that media should be available not just at home, but on the go. As a result, many of our customers are looking at aggressively expanding the reach of their online media in the mobile arena,” said Bill Loewenthal, vice president and general manager, mobility and monetization solutions, Limelight Networks. “Our solution is a combination of mobility products and robust, media-grade infrastructure that provides the scale necessary to support ever-growing audiences, and the field-proven success of mobile infrastructure technologies that target and personalize media delivery.”
LimelightREACH uses the company’s intelligent global computing platform to auto-detect end-user devices and deliver device-optimized media files, with no change in the publishing process, for the best consumer media experience. The solution enables publishers to distribute properly-formatted content to almost any media-enabled mobile handset — from early video-capable phones to smartphones such as the Apple iPhone™ 3GS or Palm Pre™ — using a single, Universal URL. Based on an ever-growing library of device profiles, LimelightREACH delivers the right file over the right protocol and network to the specific device that requested the content. Through an open architecture, LimelightREACH can be paired with Limelight Networks’ own media-grade content delivery service, or service from other major CDN providers.
LimelightADS helps publishers move beyond the Web browser to reach audiences in widgets, mobile applications, video games, and more. The service allows publishers to present dynamic pre-, mid-, or post-roll video and audio advertising into media that is delivered to mobile or connected users. LimelightADS works seamlessly with a publisher’s existing ad insertion process, integrating directly into leading ad decision engines like DoubleClick DART and Microsoft Atlas, and allowing publishers to maintain any existing management interface for measuring ad success. Publishers can change ads dynamically and even rotate multiple campaigns and advertisers within the same content segment. With LimelightADS, publishers remain in control, managing their ad sales and operations as they always have — whether they are using their own internal ad sales teams or are working through a trusted partner. Limelight Networks supports Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) mobile video standards.
LimelightREACH and LimelightADS Bring Device-Optimized Targeting to Mobile Media Delivery, Allowing Publishers to Customize Content and Advertisements for Individual Devices
see also LimelightREACH and LimelightADS
Posted in Communications | 
Tags: 3g, advertisement, Advertising, amp, apple, application, Audi, blog, blogs, Computing, consumers, game, Games, iphone, Management, Marketing, microsoft, Mobile, mobile application, mobile applications, mobile device, mobile devices, mobile market, mobile marketing, mobile world, Network, online, palm, smartphone, Technology, video game, web browser, world | 
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Citroen GT ? world’s most amazing car
It?s not often the French would ever heed the call of the ?punters? or in this case, the ?gamers? but that?s exactly what?s happened, Citroen have gone and built the GT. Yes, you can drive it on real tarmac to the shops.
But Citroen had some help with the GT, Kazunori Yamauchi who heads up Polyphony Digital ? the outfit who created the Sony Play station game, collaborated with Citroen?s designer Takumi Yamamoto and created the virtual racer, without any intention of the car ever seeing the light of day.
Featured in ?Grand Turismo? the GT is powered by an electric drivetrain with a fuel cell and produces no ?dirty? emissions. The ?real thing? however, favours a ?tuned? 560bhp V8, said to be race bred and very quick. At a massive five metres plus, with 21-inch diamond-effect alloy wheels and huge air intakes, it?s a menacing looking thing, but at the same time gorgeous.
Citroen, the masters of avant guard car design have been climbing their way back to the style council for several years, with designs like the C4, C5 and superb looking C6. Let?s just hope and pray that some of the design cues that that have been realised in the GT, get a ?go? in the slightly more affordable department.
? Source: caradvice
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Adobe frees mobile flash: It’s about time
–The next version of the mobile Flash runtime will be free of license fees. Adobe also confirmed that the mobile version of the Air runtime will be free.
–Adobe changed its licensing terms and released additional technical information that will make it easier for companies to create their own Flash-compatible products.
–The company announced a new consortium called Open Screen supporting the more open versions of Flash and Air. Members of the new group include the five leading handset companies, three mobile operators (including NTT DoCoMo and Verizon), technology vendors (including Intel, Cisco, and Qualcomm), and content companies (BBC, MTV, and NBC Universal). Google, Apple, and Microsoft are not members. It’s not clear to me what the consortium members have actually agreed to do. My guess is it’s mostly a political group.
Adobe said that the idea behind the announcements is to create a single consistent platform that lets developers create an application or piece of content once and run it across various types of devices and operating systems. That idea is very appealing to developers and content companies today. It was equally appealing two years ago, when then-CEO of Adobe Bruce Chizen made the exact same promise (link):
If we execute appropriately we will be the engagement platform, or the layer, on top of anything that has an LCD display, any computing device — everything from a refrigerator to an automobile to a video game to a computer to a mobile phone.
If Adobe had made the Open Screen announcement two years ago, I think it could have caught Microsoft completely flat-footed, and Adobe might have been in a very powerful position by now. But by waiting two years, Adobe gave Microsoft advance warning and plenty of runway room to react — so much so that ArsTechnica today called Adobe’s announcement a reaction to Microsoft Silverlight (link).
Also, the most important changes appear to apply to the next version of mobile Flash and the upcoming mobile version of Air — meaning this was in part a vaporware announcement. Even when the new runtime software ships, it will take a long time to get it integrated into mobile phones. So once again, Microsoft has a long runway to maneuver on.
Still, the changes Adobe made are very useful. There’s no way Flash could have become ubiquitous in the mobile world while Adobe was still charging fees for it. The changes to the Flash license terms remove one of the biggest objections I’ve seen to Flash from open source advocates (link). The Flash community seems excited (link, link). And the list of supporters is impressive. Looking through the obligatory quotes attached to the Adobe release, two things stand out:
–Adobe got direct mentions of Air from ARM, Intel, SonyEricsson, Verizon, and Nokia (although Nokia promised only to explore Air, while it’s on the record promising to bundle Silverlight mobile).
–The inclusion of NBC Universal in the announcement will have Adobe people chuckling because Microsoft signed up NBC to stream the Olympics online using Silverlight. So NBC is warning Microsoft not to take it for granted, and Adobe gets to stick its tongue out.
What does it all mean?
Nothing much in the short term. As I mentioned earlier, this is mostly a vaporware announcement (other than the license changes). Some people are speculating that this will put pressure on Apple to make Flash available on the iPhone (link). That’s possible, if Apple’s real concern was that they didn’t like Flash Lite. Now they can port full Flash, or someone else can do it. But if Apple is in reality unwilling to let anyone else’s platform run on the iPhone then we’ll see other objections to Flash emerge.
The marketing competition to control the future of web apps is continuing to heat up. Microsoft is trying to take the whole thing proprietary by creating a comprehensive architecture, Adobe is trying to drive its own platform, Sun is trying to re-energize Java, Google is making its own moves, and so on (link). Plus, of course, most web app developers today are happy with what they’re using now and have little interest in switching to any of the new architectures (check out the dandy commentary by Joel Spolsky here).
It’s an enormously complex situation, and it’s going to take months, if not years, before we can start to see who’s winning and who is losing. Rubicon is working on a white paper that will try to clarify the situation a bit. I’ll let you know when it’s published.
In the meantime, enjoy the marketing fireworks. The intense competition is forcing companies to innovate faster and open up their products, as Adobe did today. I think that process is good for just about everyone in the industry.
Copyright 2008 Michael Mace.
Posted in Flash, Phones |
Tags: apple, apps, ash, bbc, blog, developers, docomo, free adobe, game, google, iphone, lcd display, Mac, microsoft, microsoft silverlight, mobile operators, mobile phone, mobile phones, mobile version, mobile world, mtv, ngage, nokia, ntt docomo, olympics, online, operating system, qualcomm, silverlight, sony, sonyericsson, system, t mobile, Technology, technology vendors, vaporware, video game, web applications platform, Windows |
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