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Posts Tagged ‘mobile device’

USA: teenagers having a cellphone has risen from 45% in 2004 to 71% in 2008

[Pew Internet] Teenagers have previously lagged behind adults in their ownership of cell phones, but several years of survey data collected by the Pew Internet & American Life Project show that those ages 12-17 are closing the gap in cell phone ownership. The Project first began surveying teenagers about their mobile phones in its 2004 Teens and Parents project when a survey showed that 45% of teens had a cell phone. Since that time, mobile phone use has climbed steadily among teens ages 12 to 17 – to 63% in fall of 2006 to 71% in early 2008.

In comparison, 77% of all adults (and 88% of parents) had a cell phone or other mobile device at a similar point in 2008. Cell phone ownership among adults has since risen to 85%, based on the results of our most recent tracking survey of adults conducted in April 2009. The Project is currently conducting a survey of teens and their parents and will be releasing the new figures in early 2010.

We went back to our databanks in light of the intriguing findings about adult mobile phone use in two of our recent reports, and to help lay the ground work for our current project on youth and mobile phones. This memo is the result of our data mining.

Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks Back

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Motorola: Following three quarters of losses turned a profit for the most recent quarter

[AFP] Motorola, the largest US mobile phone maker, rebounded from three straight quarters of losses and posted a small quarterly net profit on Thursday.

The Schaumburg, Illinois-based company reported a net profit of 26 million dollars in the second quarter of the year compared with a net profit of four million dollars a year ago.

Motorola posted a net loss of 231 million dollars in the first quarter.

Earnings per share of one cent in the second quarter were better than expected by analysts who had forecast a loss of four cents per share.

Revenue during the quarter which ended on July 4 fell 32 percent to 5.49 billion dollars.

Motorola’s mobile phone division cut its operating loss in half compared with the first quarter. It rang up a second-quarter operating loss of 253 million dollars on revenue which fell 45 percent to 1.8 billion dollars.

“In Mobile Devices, we improved the operating loss, reflecting a lower cost structure, and substantially reduced cash consumption as compared to the first quarter,” Motorola co-chief executive Sanjay Jha said in a statement.

“We have agreements in place with carriers and remain on track to bring our new smartphone devices to market for the holiday selling season,” said Jha, who is also CEO of the Mobile Devices division.

Motorola said it shipped 14.8 million handsets in the quarter, a slight increase from 14.7 million the first quarter, giving it an estimated global handset market share of 5.5 percent

Motorola said it expects to again post earnings per share of one cent in the current quarter.

Motorola enjoyed success with its popular Razr phone launched in 2005 but has been losing ground since to Apple and Research in Motion as well as other major cell phone makers such as Nokia, Samsung and Sony Ericsson.

Motorola enjoyed a 17.5 percent share of the handset market two years ago.

Motorola has said it hopes to have devices based on Google’s open-source Android operating systems in stores by the fourth quarter of the year.

Motorola shares gained 9.68 percent to 7.48 dollars in early trading on Wall Street.

Motorola rebounds, posts profit

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USA: 40% of consumers strongly prefer a single portable device for all applications

[teleclick] Forty percent of American consumers would strongly prefer to have one portable device that performs various functions, rather than carrying separate devices, according to a recent study by Data Development Worldwide (DDW).

This preference has been a driving force behind the fast-growing popularity of smartphones, which often combine voice, data, music, and multimedia functions into a single product, and make it less necessary for the user to carry a laptop.

Just because a device has all the features, however, doesn’t necessarily mean consumers will use them. Consumers who frequently use mobile banking, for example, are still more likely to be interested in a laptop or netbook than a web-ready smartphone.

“Just because technology makes a capability possible doesn’t mean that consumers will value it,” explained DDW managing director, Chip Lister. “The device with the right mix of capabilities delivered at the right price point is going to win in this market.”

That “right mix of capabilities,” without over-developing a product, is exactly what handset, netbook, and laptop manufacturers must strive for.

40% of Americans Prefer Single Mobile Device
see also Data Development Worldwide

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CDNs: Limelight now offers turnkey customizing and monetizing media delivery in a mobile world

[Marketwire] Limelight Networks, Inc. (NASDAQ: LLNW) today announced the immediate availability of LimelightREACH™ and LimelightADS™, two new services that provide turnkey capabilities for customizing and monetizing media delivery in a mobile world. These new solutions are based on technology from Kiptronic, which Limelight Networks acquired in May 2009.

According to Nielsen(1), US consumers are watching more content per month than ever before, and viewing is wide spread across three screens: traditional television, Web browsers, and media-enabled mobile devices. As audiences continue to fragment across devices, publishers need a simple way to deliver content wherever those audiences go. LimelightREACH and LimelightADS solve this problem by using contextual awareness and an intelligent delivery platform to customize media assets on the fly. The technology delivers a high-quality playback experience for consumers and new targeted revenue opportunities for content publishers. This means publishers can create content once, yet distribute and monetize it across many networks and connected devices.

“Consumer viewing habits are evolving rapidly with the expectation that media should be available not just at home, but on the go. As a result, many of our customers are looking at aggressively expanding the reach of their online media in the mobile arena,” said Bill Loewenthal, vice president and general manager, mobility and monetization solutions, Limelight Networks. “Our solution is a combination of mobility products and robust, media-grade infrastructure that provides the scale necessary to support ever-growing audiences, and the field-proven success of mobile infrastructure technologies that target and personalize media delivery.”

LimelightREACH uses the company’s intelligent global computing platform to auto-detect end-user devices and deliver device-optimized media files, with no change in the publishing process, for the best consumer media experience. The solution enables publishers to distribute properly-formatted content to almost any media-enabled mobile handset — from early video-capable phones to smartphones such as the Apple iPhone™ 3GS or Palm Pre™ — using a single, Universal URL. Based on an ever-growing library of device profiles, LimelightREACH delivers the right file over the right protocol and network to the specific device that requested the content. Through an open architecture, LimelightREACH can be paired with Limelight Networks’ own media-grade content delivery service, or service from other major CDN providers.

LimelightADS helps publishers move beyond the Web browser to reach audiences in widgets, mobile applications, video games, and more. The service allows publishers to present dynamic pre-, mid-, or post-roll video and audio advertising into media that is delivered to mobile or connected users. LimelightADS works seamlessly with a publisher’s existing ad insertion process, integrating directly into leading ad decision engines like DoubleClick DART and Microsoft Atlas, and allowing publishers to maintain any existing management interface for measuring ad success. Publishers can change ads dynamically and even rotate multiple campaigns and advertisers within the same content segment. With LimelightADS, publishers remain in control, managing their ad sales and operations as they always have — whether they are using their own internal ad sales teams or are working through a trusted partner. Limelight Networks supports Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) mobile video standards.

LimelightREACH and LimelightADS Bring Device-Optimized Targeting to Mobile Media Delivery, Allowing Publishers to Customize Content and Advertisements for Individual Devices
see also LimelightREACH and LimelightADS

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Americas: Operators have issued a policy document calling for better assignment of spectrum for mobile broadband

[Marketwire] 3G Americas, a wireless industry trade association representing the GSM family of technologies including HSPA and LTE, today announced that it has published key recommendations for utilizing non-standard spectrum bands in a white paper titled, “3GPP Technology Approaches for Maximizing Fragmented Spectrum Allocations.” The paper discusses the emerging challenges for spectrum stakeholders involving how to permit wider spectrum usage by operators using various broadband technologies and current spectrum allocations. These challenges are especially poignant in “fragmented” spectrum bands (which depart from globally or regionally harmonized bands), such as the AWS III band in the U.S., and in the potential for country specific allocations of the 2.6 GHz IMT band and “Digital Dividend” spectrum outside of the U.S.

“Policymakers have an important and challenging role in obtaining additional spectrum and bringing it to the market to serve society and meet the growing demands of consumers,” stated Chris Pearson, President of 3G Americas. “Smartphones and mobile Internet devices are moving from the headlines, out of the shops and into the hands of customers who are quickly exploring a wide variety of productive services and applications for education, healthcare and safety.”

Various analyses have demonstrated the singular importance of spectrum harmonization in meeting emerging mobile broadband. Among the most serious impacts of spectrum fragmentation are the cost and performance of mobile devices. Handset size constraints and component costs place limits on the number of bands and technologies that wireless devices can efficiently incorporate. As a result, support for fragmented spectrum allocations is frequently minimized in favor of more common regional and global brands that leverage economies of scale as well as the capabilities for international roaming.

3G Americas emphasizes the criticality of spectrum harmonization. At the same time, it supports the efforts of standards bodies and industry players in developing techniques to put fragmented spectrum bands to use, while promoting service provider coexistence. In particular, the Third Generation Partnership Project (3GPP) continues to develop technical approaches, including various carrier aggregation techniques (permitting the asymmetric pairing of radio channels), to address existing and potential spectrum fragmentation challenges. These approaches are showcased in the paper.

The white paper also reviews steps taken internationally by policymakers to maximize the use of spectrum by diverse parties while concurrently minimizing the potential for harmful inter-system interference. The report summarizes the important considerations for policymakers, which need to be factored hand-in-hand with the technical approaches. Conclusions of the white paper include:

– Spectrum should be harmonized and coordinated to the maximum extent feasible
– New spectrum should facilitate access by new technologies of all stripes
– Appropriate protections should be established for incumbent and/or adjacent service providers to protect against interference
– Spectrum policy should foster, as far as possible, the efficient use of spectrum
– Rules covering the allocation, auction and deployment of spectrum should be predicable and transparent, prior to auctions

“Spectrum is a limited resource and yet it is a key ingredient to the success of mobile broadband in the Americas,” Pearson added. “The challenge and opportunity for countries throughout the Americas is to properly inventory and identify new spectrum for the wireless industry.”

3G Americas Recommends Plan to Maximize Broadband Spectrum
see also 3GPP Technology Approaches for Maximizing Fragmented Spectrum Allocations (registration required)

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