Mobile advertising – Google has acquired AdMob for USD 750 millions to expand its Internet advertising business
November 14th, 2009 | 
Author: [bbc] Google, the world’s most popular search engine, has agreed a deal to buy the mobile advertising firm AdMob.
It is paying $750m (£449m) in stock for the firm in a bid to take advantage of opportunities in the booming market for mobile devices.
AdMob specialises in selling adverts displayed on small screens – for example the iPhone or the Blackberry.
Google said mobile advertising had “enormous potential” and praised AdMob’s “exceptional progress”.
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