Gartner: Consultant argues that commodization and socialization are "intimately connected"
The commodization of IT assets and services is the “server-side” version of the consumerization of client devices and social media tools that is driving agencies to consider the use of consumer tools to engage with citizens as well as to support internal operations.
Similarly the socialization of information and the emergence of crowdsourcing models to engage new stakeholders (such as citizens) in government service delivery and decision-making processes is closely related to the commoditization of applications and business processes made possible by cloud computing.

