Would GM gain anything from a rebadged Prius?
GM’s next green dream machine?
OK. GM has crushed the idea of using Toyota’s hybrid technology numerous times. Nonetheless, there is another rumor out today that Toyota and GM are discussing the possibility of re-utilizing their joint NUMMI venture to rebadge Toyota Prius hybrids for GM.
Regardless of the fact that I’m 99.9 percent certain such a partnership would never happen, what would GM have to gain by such a venture?
Almost certainly, GM wouldn’t make any money off these hybrid vehicles, and I don’t think they would provide any more green PR than the Chevy Volt is already providing. Even worse, these cars would cast much doubt on GM’s upcoming lithium-powered BAS hybrid powertrain.
Am I missing something? Why won’t this rumor just go away?