Archive for June, 2009
Toyota halts diesel plans. Banking on gas hybrids
Diesel only for Europeans?
Despite an uptick in recent US diesel vehicle sales, probably thanks to a significant drop in diesel fuel prices, Honda, Chrysler, Ford, General Motors, Nissan and Toyota have “halted diesel programs because of spiraling costs and other problems,” according to AutoWeek.
Toyota followed up this news with the comment that they are “banking heavily” on gasoline-powered hybrid vehicles.
$4.00 gas: America’s only hope for change?
Otherwise guzzlers will still be America’s top sellers
If gas prices hit $4.00 today, what would happen?
According to a survey by Cars.com, 40 percent of car shoppers would immediately buy a more fuel efficient vehicle today. Another 41 percent would buy a more fuel efficient vehicle when they were ready to buy another auto.
However, if gas were $3.75, instead of $4.00, only 29 percent would buy a more fuel efficient vehicle.
Even more noteworthy, at $2.50 – 2.75, 64 percent of new car shoppers won’t even consider a more fuel efficient vehicle.
I guess it’s not really that surprising that US automakers are still dragging their feet on cheap hybrid cars, or even a real push towards hybridizing their truck fleets. Without much higher gas prices, Americans just aren’t that interested.
Mobile: strong forecast for mobile financial services
CGAP – a consortium that works to expand financial services in developing countries – said the growth in mobile coverage was helping to fuel growth.
More than one billion people in the developing world have access to a mobile phone, but no bank account.
In February 2009, Bill Gates pledged $12.5m (£8.6m) to help the world’s poor access banking services.
The Consultative Group to Assist the Poor (CGAP) said it thought the number of people with access to a mobile phone, but no bank account, would to rise to 1.7 billion in 2012.
It also expected more than one in five to use their mobile to access banking services, creating a market worth up to $5bn (£3.05bn).
“There’s a lot of excitement, but very little understanding what’s going on,” said Mark Pickens, microfinance analyst at CGAP.
He said that mobile operators were ideally placed to launch mobile banking services in the developing world as banks were unlikely to put in the huge investment required to set up branches across a country.
“Customers have already purchased point of sale – it’s in their pocket,” he said.
Data-stealing malware: To steal proprietary information such as online banking credentials, credit card numbers, social security numbers, passwords
Trojans: The Rising Star in Data-Stealing
Trojans are the fastest growing category of data-stealing malware, according to data from TrendLabs(SM), Trend Micro’s global network of research, service, and support centers committed to constant threat surveillance and attack prevention. Trojan attacks pose a serious threat to computer security. True to their name, they typically arrive disguised as something benign such as a screen saver, game, or joke. Based on TrendLabs research:
In 2007, 52 percent of data-stealing malware were Trojans; in 2008, that number increased to 87 percent; as of Q1 2009, 93 percent of data-stealing malware were Trojans.
Trojans and Trojan spyware are the predominant type of data-stealing malware in all regions monitored by TrendLabs, including Australia, Asia, Africa, South America, North America and Europe.
“As a threat category, data-stealing malware is experiencing tremendous growth because it serves the needs of financially motivated criminals who leverage the Internet for what it does best – provides valuable information,” said Jamz Yaneza, threat research manager for Trend Micro.
The Politics of Transnational Cyber Crime
Politics and cyber crime have finally intersected in news headlines; understandably so: In the U.S. alone, the number of known breaches of government computers with malware more than doubled between 2006 and 2008, according to the Department of Homeland Security.
And, says Trend Micro advanced threat researcher Paul Ferguson, it is even possible that cyber terrorists may have already planted malware within the U.S. electrical grid that would allow them to remotely disrupt service.
Cyber crime has gained significant international mobility. In 2007, Estonian computer networks were crippled when serious distributed denial of service (DDoS) attacks against government and civilian sites were reputedly linked back to Russian operatives. At the time, Russia and Estonia were involved in a dispute over the Estonians’ removal of a Soviet war memorial. The French Embassy’s web site in Beijing was inaccessible for several days after a full-scale cyber attack following President Nicolas Sarkozy’s meeting with Tibetan spiritual leader, the Dalai Lama. Experts now widely believe instead that a Chinese hacking group staged the attack for nationalistic purposes.
“Virtually anyone with a computer and Internet access can wreak havoc. In the U.S., hacker attacks have been documented on county or state government sites,” said Ferguson. “Smaller organizations have a limited IT budget and few IT staff so they hire a third party to build a web site. Over time, the site fails to be maintained or upgraded, exposing vulnerabilities that hacktivists then leverage to express political views.”
Cyber espionage is also grabbing headlines. Every year, corporations suffer billions of dollars in intellectual property losses when trade secrets are illegally copied and sold to competitors on the black market for profit, or used for extortion. Business networks all over the world provide the perfect medium for cybercriminals capable of breaching their defenses.
“Cybercriminals are using malware for financial gain and for geopolitical purposes,” said Ferguson. “We have even seen data-stealing malware attacks against U.S. defense contractors – believed to be Chinese – launched to steal confidential trade secrets. However, it’s hard to connect the dots back to the people really pulling the strings because of the anonymous nature of the Internet.”
Traditional Security is no Longer a Match for Cyber Criminals
For years, security protections have been focused on protecting the endpoints – where most people access data. In today’s multi-threat environment, a new strategy is needed. The Trend Micro(TM) Smart Protection Network enables a multilayered threat prevention approach that is built upon the concept of proactively blocking data-stealing malware in the Internet cloud before they can infiltrate a network.
A correlated approach is used to address the tendency for cybercriminals today to launch multi-pronged, combined attacks composed of a number of different Web threats. Using correlation technology and behavioral analysis, the Smart Protection Network correlates combinations of threat activities to evaluate their potential for danger. It analyzes email, embedded links, file attachments, and hosted web files to identify new IPs, domains, URLs, and files that can be instantly added to reputation databases to quickly block new threats.
By examining the relationships between and across different components, the Smart Protection Network provides a realistic view of potential threats to deliver a holistic, comprehensive view of the threat landscape.
Data Protection Pack for “Insider” Threats
A company’s greatest asset – their employees – can also be their greatest security liability, especially by those who have access to data within a corporate network. Trend Micro offers solutions not just for external threats, but internal threats as well. The Data Protection Pack bundles together Trend Micro(TM) LeakProof Standard, Trend Micro(TM) Email Encryption Gateway and Trend Micro(TM) Message Archiver. The Data Protection Pack secures email and prevents the loss of sensitive data in use, in motion and at rest; it is available for Trend Micro(TM) NeatSuite Advanced and Client Server Messaging customers.
Rise in Cyber Crime, Cyber Terrorism and Cyber Espionage Tied Heavily to Data-Stealing Malware
see also Data-Stealing Malware Focus Report
Internet: more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business
“Intent is the new demographic,” said Kathy Bloomgarden, Ruder Finn co-CEO. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.”
Ruder Finn, one of the world’s largest public relations agencies, unveiled its Intent Index today, an online tool that provides a new view on why people go online and redefines how we look at demographics: www.ruderfinn.com/intent.
“The Intent Index shows a congruency and similarity among Internet users regardless of traditional demographics,” said Marty McGough, Director of Ruder Finn Insights. “This marks a real paradigm shift in how we use online communications tools.”
Based on a study among Internet users that asks respondents how frequently they go online for 295 reasons, the Intent Index shows that a person’s intent may be a better indicator for how to develop a communications campaign than demographic formulas.
Michael Schubert, Chief Innovation Officer overseeing digital strategy at Ruder Finn said, “The way the Internet has allowed us to share knowledge laterally instead of up the chain of command requires a new way of thinking about our online communications. The Intent Index underscores the importance of knowing what people seek, and how we, as communicators, can intersect with what they’re looking for.”
The Intent Index shows how critical it is, when communicating on the web, to gain deep insight into user intent, and how the right message, at the right place, at the right time is more important than ever. Updated quarterly and with the capability of being narrowed down for specific industries, the Intent Index will help businesses improve the context and utility of their online marketing content.
Intent Index Survey Results
Socialize
More than twice as many people go online to socialize (81%) than to do business (39%) or shop (31%).
72% of people go online just to become part of a community.
Seniors are going online today for the same reasons younger people are; to have fun (82%) and to socialize (80%).
More people go online to connect via a social networking site (41%) than to post comments or opinions (34%).
Learn/Have Fun
More people go online to be entertained (82%) than entertain others (48%).
People seek education and entertainment: most people go online both to learn (88%) and have fun (83%).
Almost half of people (47%) go online to learn to improve themselves and nearly one-third (31%) to find self-help experts or books.
The desire to learn drives people to the Internet; top areas are new subjects (68%), the world (65%), a disease or condition (61%), eating healthier (55%) and managing finances (37%).
Shop/Engage in Commerce
Three times as many people go online to compare prices (66%) rather than people via dating sites (21%).
E-commerce isn’t dead — one-third of people (34%) go online to purchase an item; tops are household items (49%), electronics (45%); music (35%), movies (29%), and school/work supplies (29%).
More men (42%) than women (36%) go online to do business.
Express
Women comment, men read: 55% of women go online to find venues for personal expression compared to only 43% of men.
The age of blogs: 44% of people go online to create or update blogs and 42% of people go online to read other people’s blogs.
Escape
The Internet offers young people the escape through anonymity they seek out: nearly half (48%) go online to be invisible on instant messaging, 29% to create an avatar and 28% to be somewhat different.
Advocate
Women (48%) are much more likely than men (39%) to go online to advocate for an issue or position.

